On Yer Bike: Context

Found this video online. I'm personally not a bike rider anymore, used to be one but don't have the time during this course. I have been very tempted to buy a fix gear bike. Not for riding it but to look cool. After watching this video i began to see the reasons when people would want to ride in the country. Still not sure why they would want to ride around the city. Could be because its quicker and cheaper. But to get tourists to ride a bike and explore the city more is the aim of this brief. Can i take some of this calm energy from this video and somehow apply it to the city. Hmm, lots of questions and no answers.

30 Century Man from Antony Crook on Vimeo.