On Yer Bike: Cycle Identity

Below are some identity ideas I Came up with for my ISTD Brief. Basically what I am doing is expanding the brief by creating a made-up identity and creating its branding and promotional materials. The main part of the brief will concentrate on the design of the mapping system that will be in a electronic format. The name I have selected for this cycle rental company is Cycle Tour. The name ties in the GPS format of the wayfinding system with the city and that its aimed at newcomers and tourists to the city.