Below is the information leaflet that is on the opposite side of the poster. Adjustments that we made to this was the images that are on the front of the leaflet. These are now the photographs we had taken instead of the ones that we just got off the internet. The text on the introduction page has been adjusted. The text box has been made a little wider so the that proportions of the page look correct. Before it didn't feel that we had put much consideration into its layout. We also added some arrows to the back page of the leaflet. Originally it was empty. The arrows are taken from the front page but have been flipped horizontal then vertical. The text and images on this page will not be screen printed with metallic silver ink. Mainly because of the concerns with the fact that the legibility of the text could get hindered at that we don't really have the time.
Overall the the poster/leaflet design is much more precise and communicates the concept more with the retaken photographs we did. Its less of hospital/clinical design and more of a art exhibition poster. The amendments with the type, i.e the tracking, layout, kerning and leading have made the piece much more effective. Personally I wish we had done this before because I felt that we was unlucky not to win the pitch, even though the winner was a worthy winner. With these small adjustments I feel that we would of had a better chance of winning.
No comments:
Post a Comment