Letterhead and business cards operate as part of a larger brand or identity system. Their design should not conflict with other assets and should complement the overall visual brand.
Design:
Business cards and letterheads are often a potential customers first introduction to a company. The visual design should be memorable and pertinent information should be easy to find.
Visual Competition:
Business cards need to accommodate variable information such as the name and title of employees and even a range of different locations and addresses. A successful design should introduce the brand or company but not complete with the necessary information on a card.
Production:
Paper choice, printing, and finishing can help make a design memorable and visually interesting. Printing more pieces initially will often save clients money in the long run. It is important to leave files with a printer so that the client can reorder easily. When new employees join the company, business cards should be able to be ordered without need for a designer to do additional work.
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