Principles of Good Design

Mark Adams, Managing Director of Vitsoe, discusses Dieter Ram's 10 principles of good design during our visit to Vitsoe headquarters in London. Mr. Adams gives us unique insight into the history of the brand and its meaning to Dieter Rams. He also demonstrates how Rams' principles relate directly to the style and success of the Vitsoe name.

Dieter Rams' Principles of Good Design from Cool Hunting on Vimeo.