Fashion Year Book: Context_AGIdeas Studio

Some more work by Sidney based design studio Pidgeon. Below is an invitation design for 20 students to come and spend an evening at Pidgeon. The Finish of the invitation has been achieved by printing a metallic ink on top of a white stock. From looking at it head on you don't see anything but white. As soon as you put it on an angle you begin to see the words. This is because of how the light hits the stock. Really nice design and something i wouldn't mind applying to our year book. The issue though would be the cost. Also I don't think it would work with our concept.