Design Context: Seven17 Bourke Street

Nice piece of wayfinding signage by Sidney based design studio Pidgeon. The wayfinding signage is for the new headquarters of Metier 3. The signage design twists on its axis as they stack on top of one another. The reason for this is because the building also does the same thing. It twists around a spiral as you go up. This concept has been applied to the interior, exterior and the car park of this building. The design is simple but is made really interesting because of the concept.